Smart City Experience Design for Vision 2030
A speculative case study demonstrating my UX-led approach to mobility, digital identity, and citizen engagement in Saudi Arabia & the UAE.
Key insights from the Vision 2030 Smart City UX project are summarised here. For a full deep dive into the process, stakeholder collaboration, and detailed outcomes, click the button below.
This is a hypothetical case study designed to showcase my approach. In real-world projects, I would validate, iterate, and adapt through local user research and stakeholder collaboration.
The Challenge
- Gulf Smart Cities are investing heavily in digital mobility, sustainability, and systems that foster citizen trust.
- UX leaders must bridge policy, technology, and human experience.
- The challenge:
- How might we design seamless, bilingual, trust-driven Smart City experiences that reduce friction and boost adoption across diverse populations?
The Approach
- Systems Thinking: Service blueprints and user journey maps for transport + digital identity.
- User-Centric Design: Accessibility-first, bilingual flows (Arabic + English).
- Collaboration: Policy advisors, tech vendors, mobility operators.
- Prototyping & Testing: AR overlays, trust workflows, EV engagement designs.
- Governance Awareness: Integration with UAE PASS, Nafath, and Smart City frameworks.
Augmented reality navigation overlay providing bilingual directions, guiding users with clear turn indicators and distance to a destination in both Arabic and English.
Smart notifications that integrate cultural context, offering prayer-time-aware reminders and Ramadan-specific commute suggestions to enhance local relevance.
Outcomes
Trust and adoption are as critical as technology.
Bilingual, culturally aware design will unlock inclusivity in Gulf cities.
Scalable frameworks ensure pilots can expand to full-city deployments.
↓ 10% commute time (via integrated mobility app flows).
↑ 25% adoption of digital identity logins.
≥ 90% success rate for bilingual workflows
↓ 20% call-center traffic
↑ 15 points “Net-Easy” score (ease of use services)
↑ 30% engagement with EV charging stations
Lessons & Relevance
A real-world version of this project would begin with local user research, stakeholder workshops to consider Ramadan commuter behaviours or the inclusion of expatriate language needs, and phased rollouts. This case study demonstrates my approach as a UX Lead/Digital Transformation Officer, ready to guide large-scale, high-impact initiatives in Saudi Arabia and the UAE.
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