Structured Flow

Fractional product design for complex B2B products.

I help B2B SaaS and industrial teams turn complicated software into products people actually adopt, using an AI-native workflow to move from research to shipped UI faster.

Jonathan Hill

HOW I CAN HELP

How I can help:

01

UX Strategy & Leadership

Improving usability and adoption in complex enterprise platforms used across large organisations.

02

Product Ownership

I turn business goals into product roadmaps, clear priorities and actionable/measurable requirements, keeping teams focused on delivering value.

03

Ongoing Product Improvement

I help teams continuously improve digital products through user feedback, iterative development and a focus on meaningful results.

How I work with AI

I use AI as a working partner across the design process, not as a shortcut. Claude, Grok and Gemini help me synthesise research, pressure-test ideas and edge cases, and get from rough concept to a clickable prototype much faster. That speed goes into the work that matters most on complex enterprise products: Understanding the problem properly, making clear decisions and tying design to business outcomes. AI handles the first drafts. Judgment, taste and knowing what good looks like still come from experience.

Read how I work with AI →

Interview synthesis

/proposal summarise these interview notes into three design decisions

ABOUT

I'm Jonathan Hill, a strategic UX & Product leader specialising in complex enterprise hardware and software systems. I align product, engineering, and commercial teams to increase adoption, reduce support demand, and improve decision-making in regulated environments. My work has driven a 40% increase in adoption and reduced enterprise support tickets by up to 15%. It has also contributed to over €100k in business value.

Companies worked with

LocalhostUX AcademyFHWien der WKWKistler Group

TESTIMONIALS

What people say

Let's make your product work better.

Whether you need strategic UX direction, stronger product ownership, or ongoing support to improve a complex digital product, let's talk about how I can help.