StructuredFlow helps deeply technical B2B companies reduce experience debt, operational risk, and failed adoption by improving decision-making, system clarity, and usability in complex, mission-critical products.
UX leader specialising in complex hardware/software systems and highly constrained enterprise environments.
Experience at a glance
Strategic UX leadership
Operating at the intersection of UX, product strategy, and business performance.
Complex, enterprise-grade products
Specialising in hardware/software systems and environments with technical, regulatory, and security constraints.
Cross-functional alignment
Collaborating with product, engineering, legal, compliance, and commercial teams to prioritise investment and shape roadmaps.
Commercially accountable outcomes
Translating user insight into measurable results with reduced support dependency, clearer onboarding, and stronger product adoption.
Decision and trust layer
Most effective where UX must earn its seat at the table by helping organisations make better decisions in complex systems.
My Approach
I combine strategic thinking with hands-on design: Identifying user and stakeholder needs, mapping workflows and data dependencies, prototyping solutions, and validating with real users or subject matter experts. My focus is on clarity, efficiency and usability in systems that often hide their complexity behind the scenes.
EMPATHIZE
Understand users through research, interviews, and field observations.
DEFINE
Translate insights into clear problem statements and UX priorities.
IDEATE
Collaborate with cross-functional teams to explore scalable, sensor-integrated solutions.
PROTOTYPE
Create wireframes, dashboards, or scenario simulations for testing.
VALIDATION
Test with real users, refining interfaces to reduce cognitive load and improve decision-making.
IMPLEMENT & MONITOR
Support deployment, track adoption, and optimise UX as systems evolve.
My Mission
I design intuitive user experiences for complex systems where data, hardware and human workflows intersect. My goal is to make connected, data-rich environments easier for people to understand, use and trust, whether it’s in industrial monitoring, IoT platforms or AI-driven dashboards.
Photo by ThisIsEngineering on Unsplash
What I do
- Simplify complex workflows and data flows into clear, operational interfaces.
- Design dashboards and tools for industrial/connected systems from IoT networks and sensor arrays to AI analytics and operational control.
- Collaborate with engineering, product and UX teams to align system architecture, user workflows and interaction design.
- Evaluate data-driven systems for usability, clarity and decision-efficiency, then prototype improvements and validate with users.
Let's Connect
My work has been recognised for enabling the adoption of complex, data-driven systems in industries where usability and clarity are mission-critical.
If you’re looking for a UX partner who combines technical insight with a deep understanding of complex workflows and human-system interaction, I’d be glad to connect and explore how I can help bring clarity to your next project.
Reach me at jonathan@structuredflow.io or connect with me on LinkedIn.
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