I help B2B SaaS teams simplify complex workflows, improve adoption, and reduce support costs through UX leadership.
6+ years designing mission-critical B2B platforms.
Led design across small teams of up to 6 people.
Owned redesign workflow decisions that increased system adoption by 40%
and reduced support demand by up to 15%.
I'm Jonathan Hill, a strategic UX leader focused on complex enterprise systems across hardware and software. I align product, engineering, and commercial teams to drive adoption, reduce support demand, and improve decision-making in regulated environments. My work has increased adoption by 40% and reduced enterprise support tickets by up to 15%. Open to relocation: Dubai, Abu Dhabi, Saudi Arabia, Sweden, the Netherlands, and Denmark.
Experience across enterprise platforms, including:
ENTERPRISE SaaS
Improving usability and adoption in complex enterprise platforms used across large organisations.
REGULATED INDUSTRIES/SECURITY-SENSITIVE ENVIRONMENTS
Designing for environments where compliance, security, and operational risk shape product decisions.
HARDWARE/SOFTWARE SYSTEMS
Creating clear experiences for technically complex systems operating across digital and physical interfaces.
Case Studies
Enterprise Learning Management System >
Impact: 40% increase in student system usage across campus
Context
- Legacy LMS with widespread student and staff frustration
- Executive pressure to deliver rapid usability improvements
UX Decision
- Led a 3-month research initiative across staff and students
- Identified systemic usability barriers and prioritised fixes
Risks
- COVID-19 remote transition exposed platform weaknesses
High-Security Industrial System >
Impact: 15% reduction in repeat support tickets
Context
- Complex B2B industrial system operating in a regulated environment
- High operational risk and low UX maturity
UX Decision
- Reframed the problem by analysing support ticket data
- Prioritised usability fixes to reduce operational support load
Risks
- Following the original brief would have increased complexity and support demand
Vision 2030 Smart City Mobility >
Impact: Projected improvements in adoption, service efficiency, and commuter experience
Context
- Gulf smart city initiatives integrating mobility, digital identity, and public services
- Need for seamless bilingual commuter experiences
UX Decision
- Designed bilingual user journeys linking mobility, identity, and infrastructure
- Applied systems thinking to model future smart-city interactions
Risks
- Trust, privacy, and cross-agency coordination challenges
UX Teardown:
Improving the UX in the Gopass Ski Application
Designing Faster, Smarter Ski Experiences
in High-Pressure Contexts
Open to Product Design Leadership Roles in Europe and the Middle East
Available for Product Design Lead, Senior Product Designer, and UX Strategy roles in:
Dubai, Abu Dhabi, Saudi Arabia, Sweden, the Netherlands, Denmark, and remote opportunities.
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