StructuredFlow transforms complex B2B platforms into frictionless, user-driven products
We’ve helped industrial teams cut feature scope by 40% and save 3 months of development time without compromising functionality.
See how we reduced the number of support tickets for a measuring system used by the automotive industry.
Just some of the ways we help the people we serve by eliminating waste and improving efficiency
Reduced onboarding times by up to 20%
Cut support costs by 15%
Streamline workflow efficiency across teams
AI based solutions to support customer support staff
Who we are:
Experienced B2B product and UX consultants
With a deep background in industrial software and technical systems, StructuredFlow designs intuitive interfaces for platforms rooted in location, operations, and real-world decision-making.
We partner with B2B teams in renewables, geospatial tech, and agritech (environmental data) to bring clarity to complex tools, helping them deliver digital products that are clean, efficient, and truly usable.
From SaaS platforms and analytics dashboards to internal tools, we transform dense workflows into focused, user-centred experiences that work seamlessly for the people who rely on them every day.
Examples of modular UI components used in the dashboards we design.
Our approach
At StructuredFlow, we follow a pragmatic, research-driven UX process tailored to the needs of technical and data-intensive B2B platforms. We focus on clarity, usability, and real-world alignment, especially in environments where complexity is the norm.
Turn field insight into product clarity
We immerse ourselves in your users’ real work environments to see how they actually get things done and not just how they say they do things.
By observing workflows in context, we uncover hidden friction points and unmet needs that shape smarter product decisions and more intuitive interfaces.
Outcome → Clearer priorities, less guesswork, stronger alignment between user reality and product vision.
Simplify workflows.
Reduce time-to-task.
Using structured task analysis, lean prototyping, and domain modeling, we streamline complex, multi-step processes into clean, efficient experiences.
Our focus is always on reducing friction and cognitive load so users complete tasks faster without sacrificing depth or functionality.
Outcome → Shorter setup and configuration times, improved productivity, and happier end users.
Validate early. Save costly rework.
We test early and often with real users in realistic scenarios. From low-fidelity wireframes to clickable prototypes, each iteration reduces uncertainty before a single line of code is written.
This approach helps teams make confident product decisions and prevents expensive re-engineering later.
Outcome → Faster validation cycles, lower development waste, higher release confidence.
Designs that ship cleanly and scale fast
We collaborate closely with your engineering team to ensure every design decision translates smoothly into production.
Our specs, reusable components, and interaction logic are built for scalability enabling faster sprints, cleaner releases, and fewer handoff issues.
Outcome → Accelerated development, reduced QA overhead, consistent user experience at scale.
Prove UX impact on your business metrics
Every design decision is anchored in measurable business goals from reducing onboarding time to improving system operability and workflow throughput.
Through data-informed testing and iteration, we tie UX improvements directly to tangible outcomes your stakeholders can see.
Outcome → Measurable UX ROI, better stakeholder alignment, and stronger internal advocacy for design.
Align your product strategy and UX for measurable impact
At StructuredFlow, we help B2B companies create seamless, high-performing user experiences that reduce friction and improve productivity. Whether you’re building from scratch or evolving an existing platform, we provide embedded UX and product strategy support from prioritisation and backlog shaping to feature trade-offs.
How we work
Audit & Discovery
2-week review of workflows and data.
Strategy & Roadmap
Translate insights into actionable priorities
Design & Delivery
Implement changes, measure outcomes
Pilot Mode: UX Audit & Quick Wins
RECOMMENDED
We start with a small UX audit and quick wins before committing to full engagement. Milestone-based design delivery ensures you get value early, allowing you to pause, adjust, or scale as needed.
Includes:
① Heuristic analysis, UX scorecard with visual examples.
② In 2 weeks, you will get 3–5 high-impact insights for your product that you can act on immediately.
③ Low-commitment, high-value entry point.
User Research & Testing
We run user interviews, usability tests, and research sprints to validate your ideas and designs early.
Includes:
① Research planning
② Live testing
③ Insight reports
④ UX recommendations
Team Training & UX Workshops
Upskill your internal teams with tailored training on UX principles, research, and best practices.
Includes:
① Live or recorded workshops
② Custom topics
③ UX process support
④ 60-day support
End-to-End UX Partnership (Retainer)
With a retainer based plan, StructuredFlow offers flexible monthly support tailored to your roadmap to be determined in accordance with your needs.
A long-term UX partnership where we work with your product teams to guide strategy, shape experiences, and support delivery.
Includes:
① Strategic planning
② Design reviews
③ Product alignment
④ Embedded collaboration
Book a FREE UX strategy call with Jonathan
If your product is powerful but your users are struggling with complexity, it’s time for a reset. Let’s talk.
"I’m Jonathan, a UX + product strategist with deep experience in industrial systems. I’ve led UX at Kistler and transformed analytics platforms for B2B teams.”
Whether your users are getting lost in workflows or support tickets keep piling up, a focused call can uncover what’s really causing friction and what to do about it.
WHAT'S INCLUDED:
Trusted by Product Managers in leading
blue-chip organisations
Some of the results we've achieved are:
–40% feature scope → 3 months saved in development
+20% faster onboarding across an automotive organisation systems operators
15% fewer support tickets within 6 months
Why Industrial & Technical UX is different and why we excel at it
Our work focuses on high-complexity environments from sensor dashboards to IoT data flows. We understand engineering constraints, regulatory compliance, and the importance of precision and trust in every interaction. That’s what makes us different from generalist UX agencies.
What our clients say ...
StructuredFlow is a top-tier B2B UX consultancy with a sharp user-first mindset. They balance big-picture thinking with attention to detail, whether through research, wireframes, or design reviews.
They’re open, collaborative, and create an inclusive space where ideas flow and teams align. Working with them is not only effective but genuinely enjoyable as they bring clarity, energy, and leadership to every project.
Alexander K.
Product Manager, a leading SaaS company in the renewable energy sector.
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