Welcome to StructuredFlow.

I’m Jonathan Hill, a UX Lead & Strategist who designs intuitive experiences for connected, data-intensive systems and operations

With over five years of experience across B2B, industrial and high-tech domains,

I specialise in making real-time, complex interfaces work seamlessly for the people who rely on them.

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Experience at a glance

Real-world experience:

I’ve led the design of monitoring dashboards, sensor-integrated systems, and data-driven tools used by engineering teams and operations staff. These experiences translate to any environment where clarity, speed and trust matter, from industrial sites to connected infrastructures.

Core strengths:

  • Designing operational tools and dashboards that surface real-time data while remaining user-centric.
  • Working at the intersection of AI, IoT, and human decision-making.
  • Bridging engineering, product, and user needs to enable effective systems.
  • Supporting B2B teams across Europe and the US with complex workflows and high-stakes UX challenges.

My Approach

I combine strategic thinking with hands-on design: Identifying user and stakeholder needs, mapping workflows and data dependencies, prototyping solutions, and validating with real users or subject matter experts. My focus is on clarity, efficiency and usability in systems that often hide their complexity behind the scenes.

EMPATHIZE

Understand users through research, interviews, and field observations.

DEFINE

Translate insights into clear problem statements and UX priorities.

IDEATE

Collaborate with cross-functional teams to explore scalable, sensor-integrated solutions.

PROTOTYPE

Create wireframes, dashboards, or scenario simulations for testing.

VALIDATION

Test with real users, refining interfaces to reduce cognitive load and improve decision-making.

IMPLEMENT & MONITOR

Support deployment, track adoption, and optimise UX as systems evolve.

My Mission

I design intuitive user experiences for complex systems where data, hardware and human workflows intersect. My goal is to make connected, data-rich environments easier for people to understand, use and trust, whether it’s in industrial monitoring, IoT platforms or AI-driven dashboards.

Photo by Aluminum- Disemboweler3000 on Unsplash

What I do

  • Simplify complex workflows and data flows into clear, operational interfaces.
  • Design dashboards and tools for industrial/connected systems from IoT networks and sensor arrays to AI analytics and operational control.
  • Collaborate with engineering, product and UX teams to align system architecture, user workflows and interaction design.
  • Evaluate data-driven systems for usability, clarity and decision-efficiency, then prototype improvements and validate with users.

Let's Connect

My work has been recognised for enabling the adoption of complex, data-driven systems in industries where usability and clarity are mission-critical.

If you’re looking for a UX partner who combines technical insight with a deep understanding of complex workflows and human-system interaction, I’d be glad to connect and explore how I can help bring clarity to your next project.


Reach me at jonathan@structuredflow.io or connect with me on LinkedIn.

Let's connect on LinkedIn

StructuredFlow is my brand name for my UX consulting, expertise and case studies.

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