Welcome to StructuredFlow, by Jonathan Hill, a UX Lead and Strategist in the B2B and Smart Transport sector ...
... with a passion for Human-Centred Design for Smart Ecosystems
& Vision 2030.
Jonathan in a nutshell.
Human-Centred Design Meets Gulf Innovation:
With 5+ years in industrial and high-tech UX, I turn complex, sensor-powered systems into interface clarity, helping users make smarter decisions faster.
Real-World Experience to Support Gulf Smart Cities:
Recently, I led the design of a sensor-health dashboard for bridge and highway infrastructure, providing real-time insights to traffic departments, police units, and engineers, streamlining fault detection across complex environments. Initiatives such as NEOM or Masdar City exemplify the kind of high-impact, sensor-integrated environments where this UX expertise can fuel meaningful outcomes.
Rooted in the Gulf, Driven by Vision 2030:
Having spent part of my youth in Abu Dhabi, I hold a deep cultural connection to the UAE and a passionate alignment with the Gulf’s innovative agenda. I’m particularly motivated by Vision 2030’s ambitions for smart cities, digital sustainability, and infrastructure development.
Strategic UX That Delivers Civic and Business Value:
- Enable operational teams to make faster, data-driven decisions
- Improve citizen engagement through transparency and usability
- Deliver measurable efficiency gains and cost reduction
- Support regional sustainability and innovation goals
Photo by Carlos Muza on Unsplash
My Mission
I design seamless, intelligent user experiences for smart ecosystems, bridging sensor data, AI insights, and human needs to:
- Enable operational teams to make faster, data-driven decisions
- Enhance citizen engagement with transparency and accessibility
- Deliver measurable efficiency gains and cost savings
- Advance sustainability and innovation aligned with regional ambition
Photo by Darcey Beau on Unsplash
Why the Gulf region?
The Gulf is uniquely positioned to lead global innovation with its ambitious AI, sustainability, and smart infrastructure programmes in countries like the United Arab Emirates and Saudi Arabia. Given my experience with sensor-driven UX, I’m especially excited by the Gulf’s bold AI, smart infrastructure, and sustainability programmes. This region’s innovation landscape, epitomised by NEOM and Masdar City, offers an ideal stage for designing impactful, future-ready user experiences. My goal is to collaborate with forward-thinking agencies, startups, and government bodies that share this vision to build solutions that not only meet today’s operational challenges but also inspire future possibilities.
Photo by ThisIsEngineering on Unsplash,
Please note this is an illustrative photo due to a signed NDA.
Real-world impact in sensor-driven environments
Recently, I led the design of a health-monitoring dashboard for bridge and highway infrastructure, a platform engineered for integrators working with road-embedded sensors and connected devices. This solution delivers a unified, real-time overview of system health to traffic agencies, police forces, and engineering teams. It drastically reduces the time spent locating faulty sensors in challenging environments and helps bridge engineers pinpoint issues with far greater accuracy. This same methodology that is integrating complex sensor data into clear, actionable UX translates directly to Gulf smart city initiatives like Masdar City and NEOM, where real-time infrastructure transparency underpins operational efficiency, resilience, and sustainability.
Photo by Aluminum- Disemboweler3000 on Unsplash
Professional UX Consulting for B2B environments
- Expertise in designing dashboards and operational tools that handle complex real-time data
- Deep understanding of AI, IoT, and sensor data integration for user-centric product design
- Proven track record in industrial UX that balances technical accuracy with user clarity
- High-level English speaker with strong communication skills and cross-functional leadership to drive projects end-to-end
- I have supported and consulted with B2B companies based in the USA and Europe to help them level up the UX of their organisations.
Let's Connect
If you are looking for a UX partner who combines technical insight, cultural empathy, and a passion for smart city innovation, I would like to discuss how I can contribute to your projects.
Reach me at jonathan@structuredflow.io or connect with me on LinkedIn.
StructuredFlow is my brand name for my UX consulting, expertise and case studies.
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All Rights Reserved.